Международный маркетинг (на английском языке) International marketing
ACADEMIC PROGRAM
Master of MANAGEMENT with the Specialization in INTERNATIONAL MARKETING
Trained to lead in a global marketplace. Brochure (PDF)
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Accredited by FIBAA |
1. PROGRAM DESCRIPTION
Language: English;
Name of the qualification and title conferred: Master of Management
Specialization: International marketing
Annotation
The Master’s program "International Marketing" was introduced at the Economic Faculty in 2008. After formation
in 2009 of the Chair of Marketing the Program was significantly refined and updated: its practical value was
increased, the possibility of international education in the partner universities was added. Successful
graduation leads to a state diploma awarding master's degree.
The main purpose of master's program is to train highly skilled, senior staff of companies in the field of
marketing and staff.
Level of qualification:
Masters (Magistr) degree is a second stage degree of a two-stage higher vocational education of a university
level. It corresponds to the level 6 of the International Standart Classification of Education (ISCED).
COMPETITIVE ADVANTAGES OF THE PROGRAM:
– Cooperation with international and leading Russian FMCG companies;
– Internships at the universities in Europe;
– Leading professors of People's Friendship University, Moscow State University, Moscow State Institute of
International Relations (MGIMO), State University of Management;
– Participation in research and consulting projects;
– The optimal training plan in accordance with the new State educational standards of third- generation (2 years
- 104 weeks including vacations during full-time of learning, 14 weeks – Business orientated practice, 120 ECTS
in total).
Interaction with international FMCG companies is realized at all stages of education:
– During training plan formation (based on the qualification requirements for specialists in marketing and
sales);
– Master-classes (professional modules, 5-7 practitioners);
– Internship and employment.
2. LEARNING OUTCOMES
You will have the opportunity:
to have the systemic view on international management technologies; to analyze the challenges in international
and global business, to determine the main implications of doing businesses on emerging markets; to feel the
peculiarities of the cultural dimension in different states and regions; to understand the financial aspects of
international marketing and the requirements for international distribution management and channel
strategy;
to acquire the skills of independent analysis and its application to specific practical tasks: diagnostics and
monitoring of the international activities of companies; preparation and implementation of international
marketing strategies and plans; forming management styles appropriate to different international economies and
cultures; evaluation of different scenarios of marketing decisions and forecasting the impacts of their
implementation; development of international sales and marketing communications strategies.
3. LIST OF SUBJECTS
4. ADMISSION REQUIREMENTS
Higher professional university education of a first stage (confirmed by a Federal diploma of a bachelor or a
specialist) and entrance examinations; good level of English.
Program requirements: Studies are done in accordance with the individual plan under supervision of the
scientific advisor who should have a scientific degree and (or) title. The Master’s program presupposes active
individual work of the student, that is why classroom work should not exceed 14 hours a week (average during the
whole period). Progress is checked during periodical attestations. Master’s thesis is an independent research
paper made under the guidance of scientific advisor (with possible involvement of one or two consultants). The
thesis is defended and final exams are taken publicly at the sitting of the state attestation commission.
5. CAREER OPPORTUNITIES
Potential Companies – employers of graduates:
– Adidas Group (Department of brand marketing, product-marketing department)
– British American Tobacco Russia (CJSC "International Services Marketing tobacco ")
– Coca-Cola Hellenic (Marketing Department, Sales Department)
– Danone (Marketing Department, Sales Department)
– Johnson & Johnson (Consumer Division)
– JTI (Marketing Department, Sales Department)
– Sprandi (Marketing Department)
– L'Oreal (Marketing Department, Department of Commerce)
– PepsiCo International Russia (Marketing Department, Sales Department) Procter & Gamble (Marketing
Department, Marketing Research)
– Unilever (Marketing Department, Sales Department)
– Campbell's (Marketing Department)
– Colgate-Palmolive (Marketing Department, Division of Customer)
– Diageo (Sustomer Marketing, Consumer Marketing)
– Heineken Russia (Marketing Department)
– Kraft Foods Rus (Marketing Department, Sales Department)
– Mars (Marketing Department)
– Nestle (Marketing Department, Division of Customer Service, Sales)
– Pernod Ricard Rouss (Marketing Department, Sales Department)
– SAB Miller Rus (Marketing Department)
– Sun InBev (Marketing Department.
6. ACADEMIC CALENDAR
Duration: 24 months (start month: September);
Mode: Full time.
(2 years - 104 weeks including vacations during full-time of learning, 14 weeks – Business orientated practice,
120 ECTS in total).
7. PROGRAM COORDINATOR
Ekaterina Degtereva,
Candidate of economic science,
Associated professor,
Department of marketing, Faculty of Economics
+7903 599 58 77
degseb@mail.ru
8. PROGRAM WEBSITE
For more information see - http://studymarketing.me/